Course Description

Learn Pay-Per-Click (PPC) Advertising with our comprehensive course! Master Google Ads, Facebook Ads, keyword research, ad copywriting, bidding strategies, conversion tracking, and campaign optimization. Whether you’re a beginner or a marketer looking to improve ROI, this course will teach you how to create high-performing ad campaigns. Get hands-on experience with real-world projects and expert insights. Boost traffic, generate leads, and maximize profits with effective PPC strategies. Enroll now and take your digital marketing skills to the next level! πŸš€

Program Key Features

  • Cost Control – Pay only for clicks, set flexible budgets.
  • Targeting Options – Keyword, demographic, location, interest-based targeting.
  • Ad Formats – Search ads, display ads, video ads, shopping ads.
  • Bidding Strategies – Manual, automated, CPC, CPM, CPA bidding.
  • Performance Tracking – Analytics, conversion tracking, ROI measurement.
  • Ad Extensions – Sitelinks, callouts, structured snippets for better engagement.
  • Remarketing – Re-engage visitors who didn’t convert.
  • A/B Testing – Optimize ads by testing variations.

Why you should learn PPC?

Learning PPC (Pay-Per-Click) is essential for businesses and marketers to drive targeted traffic, generate leads, and boost sales quickly. It helps you master platforms like Google Ads and Facebook Ads, enabling precise audience targeting and budget control. PPC provides instant visibility, unlike SEO, which takes time. With data-driven insights, you can optimize campaigns for higher ROI. Whether you run a business, work as a freelancer, or seek a high-paying digital marketing job, PPC expertise gives you a competitive edge. πŸš€

PPC Syllabus

PPC ADVERTISING (GOOGLE ADWORDS)
οƒ˜ Understanding in orgnainc search results
οƒ˜ Introduction to googleadwords& PPC advertising
οƒ˜ Overview of Microsoft adcenter (bing& Yahoo )
οƒ˜ Setting up googleadwords account
οƒ˜ Understanding adwords account structure
οƒ˜ Campaigns ,adgroups,ads , keywords etc.
οƒ˜ Types of advertising campaigns –Search, display video
οƒ˜ Differences between search & display Campaign
οƒ˜ How does adwords rank ads
οƒ˜ Understanding adwords algorithm (adrank )in detail with examples
οƒ˜ What is quality score
οƒ˜ Why quality score is important What is CTR?
οƒ˜ Why CTR is important Understanding bids
οƒ˜ Advanced level bid strategies
οƒ˜ Enhanced CPC
οƒ˜ What are flexible bidding strategies
οƒ˜ Understanding ad-extensions
οƒ˜ Types of ad-extensions
οƒ˜ Adding ad-extensions in our Campaign
οƒ˜ Creating adgroups
οƒ˜ Finding relevant adgroups options using tool
οƒ˜ Creating adgroups using tool
οƒ˜ Understanding keywords
οƒ˜ Finding relevant keywords
οƒ˜ Adding keywords in ad-group using keyword planner tool
οƒ˜ Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
οƒ˜ Examples of types of keywords
οƒ˜ Creating ads
οƒ˜ Understanding ad metrics Display & destination URL
οƒ˜ How to write a compelling ad copy
οƒ˜ Best & worst examples of ads Creating ads
οƒ˜ Tracking Performance/Conversion
οƒ˜ What is conversion tracking Why is it important
οƒ˜ How to set up conversion tracking
οƒ˜ Adding tracking code in your website
οƒ˜ Checking conversion stats
οƒ˜ Optimizing Search Campaigns
οƒ˜ Remarketing

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